Sesh - Facebook Application

Solutions

Social Shopping Solutions Getting Together 'Shop with Friends' from Social Networks Bring-Any-Friend Community Agents Join Customers Facebook Application Sesh Features Implementation	Another venue from which to start a Shop Sesh is from our Facebook application, Shop With Friends. Members are already on Facebook to socialize. Now Sesh makes it possible to socialize while shopping, a natural extension of their original intention. Upon loading the application, a member's online friends list is presented. Three simple steps make it happen: Choose a friend, which auto-loads the invitation link into Facebook chat. Click 'Enter' to send the invitation. Wait for the friend to click the link. This launches the sesh on the retailer's website where Facebook friends instantly meet and start shopping. Once in a Shop Sesh from the application, other friends on AIM, Bebo, or ICQ can also be invited into the Sesh. From the Shop Sesh, each shopper can opt, with one click, to 'publish' a post to all of their Facebook Friends containing information about their shared shopping experience. This feature is modeled after the very successful viral marketing campaigns used by popular Facebook games that has catapulted their number of players exponentially. In addition, these posts can be used as a unique advertising opportunity that will dramatically broaden brand awareness.

Solutions

Social Shopping Solutions

Getting Together
  'Shop with Friends' from Social Networks
   Bring-Any-Friend
   Community

Agents Join Customers

Facebook Application

Sesh Features

Implementation

Another venue from which to start a Shop Sesh is from our Facebook application, Shop With Friends. Members are already on Facebook to socialize. Now Sesh makes it possible to socialize while shopping, a natural extension of their original intention.

Upon loading the application, a member's online friends list is presented. Three simple steps make it happen:

Choose a friend, which auto-loads the invitation link into Facebook chat.
Click 'Enter' to send the invitation.
Wait for the friend to click the link. This launches the sesh on the retailer's website where Facebook friends instantly meet and start shopping.

Once in a Shop Sesh from the application, other friends on AIM, Bebo, or ICQ can also be invited into the Sesh.

From the Shop Sesh, each shopper can opt, with one click, to 'publish' a post to all of their Facebook Friends containing information about their shared shopping experience. This feature is modeled after the very successful viral marketing campaigns used by popular Facebook games that has catapulted their number of players exponentially. In addition, these posts can be used as a unique advertising opportunity that will dramatically broaden brand awareness.

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